Videos have become an essential part of any marketing plan these days. Easy accessibility and ability to create long lasting impression is why most of the companies choose to spend a major part of money on digital marketing over traditional advertisement methods. Experienced marketing strategists can help you exploit video marketing tools across various channels like YouTube, Facebook, Instagram, Twitter, and more. A powerful communication medium, there are different types of videos you can choose from, basis your requirement

1. Corporate promo: Corporate promotional video is the shortest and the most effective way to showcase your products or services. You can introduce your business, its mission and objective to your customers through corporate promos in short and precise manner. Start up businesses and NGOs can make the best use of promotional video as an effective marketing tool to educate potential investors about their services, products or work.

2. Brand Video: Best way to create unique identity for companies and their products and services, brand videos can be uploaded on company websites or used in seminars, conferences, and other gatherings to convey messages effectively to the clients and investors.

3. Training Video: Corporate training needs powerful imagery to convey a message effectively and training videos just serve that purpose. Product or equipment training, corporate safety procedures, Quality guidelines and benefits or Promotions are best done through training videos.

4. Ad films: Goal of an advertisement is to influence viewers’ need for a particular product or service. However there is a lot of competition in the market and since ad films are of relatively shorter duration, it is imperative to choose your story, cast and other settings smartly. Best ad films are usually precise and simple, that creates subtle and realistic effect on viewers without making them realize that they are being overly influenced.

5. Viral/ social media video: Sometimes videos are designed to grab attention, promote/ sell an idea in an innovative or rather humorous way. Viral videos can help you engage with your target audience effectively and since such videos are shared through social media, it helps you reach a vast audience in less time. Usually viral videos are very creative, thrilling and unique and therefore grab the attention of masses easily.

6. Teasers: Teaser videos are short videos clips of an upcoming entertainment project or a product launch. Such videos are created to build excitement or arouse curiosity of upcoming film or project.