How much Importance does edit process really holds in narrating an impactful story? Simply put, it is the backbone of a film as it holds the power to totally transform the nature, quality and efficacy of your narrative. Editing enhances the experience of cinematic frames by setting the pace and order of the story, giving or holding back the amount of information the audience is receiving through visual flow to invoke feelings in the audience for a particular character or situation. There is more to editing than just joining the scenes together.  Direction and editing both should be in sync to achieve the best output of any project. Like direction, editing too is a work of art and the strength of a good editing lies in the fact that audience doesn’t even notice it while watching the film. It is therefore important to ensure that the flow of scenes is kept intact with ideal pace, cuts and sound to make the video dramatically effective.  Editing job requires utmost attention and patience, and the editor should follow the following ground rules for an effective edit

Cuts: Cuts are essential to maintain pace in the video. It takes up about 3 seconds for an average person to adjust to change in shot so cutting within 3-5 second frame is usually the best way; however jump cuts should be avoided unless really needed. Motion cuts are very popular with editors as these help distract viewers from noticing the edit. Various types of cuts like cuts on match, on action, on cross frame or empty frame can be used to effectively make a stunning video

Transitions: Transitions are like bridges linking two shots to help your audience connect to a scene in the film. Different types of transitions can be applied between cuts to support the content and compliment the mood of that particular scene.

Pace: There should be a perfect flow in frames to make it more engaging for the audience. Pacing of shot is important to create a mood or evoke desired emotions. Length of a shot is determined by information contained in that particular shot. Long takes often slow down the tempo of a scene as compared to the short takes that uphold interest in the scenes, however too much of cut might end up making the scene jumpy. To even out on this, editor has to take an intuitive decision and rely on instinct that this is going to affect positively. Few things should be taken into consideration to maintain the perfect pace

Sound: Not just visuals, but the sound also plays an important part in a video and therefore it should sync well with shots. Sound is how a film can evoke a particular mood or emotion from an audience. A badly mixed sound can totally take away the effect that visuals intend to create. Once sorting and editing of shots is finished, it is time to see that the dialogues, background music, effects and music scores are all ready for the final mix. Different types of sounds are used for sound effect in a video apart from the location sound mixing and ADR for dialogues.

Editing Solutions at Argalian Pictures

The work of an editor is as important as of the director, to ensure that your film/ video connect with masses. We, at Argalian Pictures have ample of experience in handling the post production work, and we can comfortably take care of the following segments to deliver the quality project in time.

• Picture and sound editing
• Color Correction, DI
• Subtitle and credit scroll
• ADR Dubbing and voiceover
• Sound mixing & Foley
• DCP Conversion
• Trailer/ teaser
• VFX work