In a world full of choices, how would you ensure that your brand or business create a lasting effect? A simple answer would be, through an interesting visual that position itself distinctly in the minds of its viewers. Advertising is an important tool for any business and until recently, television commercials were undisputed player in the market to ensure that your brand is widely recognized and trusted. However, in last few years web based advertising has taken over the market by a storm. As a matter of fact, no marketing strategy is considered complete without videos these days. Search engines like Google or Bing weigh video content above all other kinds of content, when it comes to ranking your website. Let’s have a look at some of the major reasons why you need web based publicity

1. Accessibility: 

Videos are easy to share with anyone across the globe. Easy accessibility of sample image/video makes it easier to get maximum outreach for your product or services.

2. Cost:

It is cost effective and time saving compared to other ways of marketing. You can save a hefty amount, otherwise spent on print advertising, billboard cost etc. on different locations.

3. Use:

Videos can be used in various ways for training, promo, brand promotion and more. There are various videos to choose from basis your requirement. Researches show that good imagery creates long lasting impression on human brain. Nothing beats the importance of a good video to showcase your product or services.

4. Metrics :

Through web based marketing you get the maximum exposure with measurable results. Marketing tools like Google analytics makes it easier to compare how your marketing plan is working across different age segments and geographies, which can help you rework on strategy and structure of marketing plan.

5. Relevance:

All major search engines including Google favor video content over any other content, hence boost up your website ranking, meaning better digital footprints and customer outreach.